After 60 years as the market leader in cotton care – Topz now enters the beauty category
After six decades of refining beauty routines with the softest cotton on the market, Topz is taking the next step. With its new makeup removal range, the brand connects its heritage with its future – offering a complete skincare experience.
As a leading beauty tool brand, Topz has been a natural part of Swedish bathrooms for generations. Now we are expanding our assortment and introducing a skincare range that makes cleansing just as essential to the beauty routine as our iconic cotton products.
“We want to strengthen Topz’s position as a beauty brand and are therefore proud to present our latest addition – a collection of makeup removal products designed with a playful expression and carefully selected ingredients. Our vision has been to unite beauty and skincare in an inspiring way,” says Fanny Dahlgren, Category Manager at Rybrinks.
A range for every skin type and need
The new makeup removal collection includes products suitable for all skin types and preferences – from a light micellar water to a nourishing oil or a luxurious cleansing balm. The assortment includes:
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Micellar Cleansing Water – gentle yet effective
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Cleansing Balm – melts away makeup and gives the skin a radiant glow
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Cleansing Gel – refreshing and deeply cleansing
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Cleansing Oil – luxurious and nourishing
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Eye Makeup Remover – specially formulated for the delicate eye area
Launch Week 11
The new makeup removal range will launch in Week 11 in grocery retail and will be available at all major chains. The products will also be available online, for example at Lyko.se, starting February 14.
For more information, product samples, images, or interview requests, please contact:
Sanne Swedenås
sanne.swedenas@rybrinks.se
www.topz.se
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